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JOAH Beauty 

Eye Serum Concealer

February 2022

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We launched the Perfect Complexion Eye Serum Concealer so consumers never have to hear, "you look tired" ever again. Leading the communication strategy, I positioned the product as "Your Wakeup Call For Tired Eyes", to emphasize how this serum-infused concealer hides dark circles, reduces puffiness and brightens the look of under eyes. 

HOMEPAGE TAKEOVER

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SOCIAL MEDIA ADS

 

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EMAIL 1

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EMAIL 2

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PRODUCT PAGE

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