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JULIA REED
Brand Copywriter
JOAH Beauty
Eye Serum Concealer
February 2022
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We launched the Perfect Complexion Eye Serum Concealer so consumers never have to hear, "you look tired" ever again. Leading the communication strategy, I positioned the product as "Your Wakeup Call For Tired Eyes", to emphasize how this serum-infused concealer hides dark circles, reduces puffiness and brightens the look of under eyes.
HOMEPAGE TAKEOVER
SOCIAL MEDIA ADS
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