JOAH Beauty 

Lip Renewal Mask Launch

February 2022

​

The latest edition to the Sugar Doctor family, I was responsible for naming, developing package copy and strategizing launch campaign messaging to bring the nourishing nature of the product to life. Inspired by the all-natural ingredients, I developed the "Renewal Retreat" theme to speak to the rejuvenating benefits from the overnight treatment. To excite consumers for this smaller launch, we led with an juicy introductory offer to get a free lip gloss when you buy both sugar doctor products in our X&O Lip Bundle during Valentine's Day.