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JULIA REED
Brand Copywriter
KISS Colors & Care
Jayda Cheaves Collaboration
March 2022
Our consumers want to feel like"That Girl" beyond just the weekends and special occasions. Being "That Girl" is a lifestyle; whether you're a mom, entrepreneur, social media icon, or all three like celebrity ambassador, Jayda Cheaves. With the launch of KISS Colors & Care's new hair accessories collection, I led the campaign communication across web, email and social media, showing consumers you can "serve looks for any moment" with the collection of bonnets, scarves, edge fixers and more.
MICROSITE
SOCIAL MEDIA SUPPORT
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