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L'Occitane en Provence 

Reine Blanche Dark Spot Treatment Launch

February 2023

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L'Occitane has a legacy for crafting sensorial body care. With the launch of its powerful spot treatment serum, the brand aimed to change consumer perception that it was a powerful research-backed skincare brand. This launch involved brick-and-morter signage, e-commerce assets, and emails. 

CAMPAIGN MESSAGING

After performing a competitor audit, I highlighted the key claim to support the campaign and developed a bold headline that would spotlight the brightening benefit.

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COMPETITOR ANALYSIS

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RETAIL 
In the L'Occitane boutiques we used the launch of the serum to showcase the wide variety of effective skincare.

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 MAILER 
Fans who have signed up for the L'Occitane mailing list received a luxurious booklet detailing the scientific results behind the brand's top skincare, and tips on how to build a routine.

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DIGITAL
Homepage, emails, and paid ads all aimed at gaining credibility as skincare experts.

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