JULIA REED
Brand Copywriter
COSTA FARMS
TAGLINE EXPLORATION
Costa Farm came to us in search of a new tagline for their easy-to-plant line of flowers, Drop & Grow. The first option plays to the pop culture of their millennial homeowner target, while the second option clearly describes the planting process in a fun, succinct manner.
COSTA FARMS
LINE REBRAND
May 2018
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In an effort to sell in their tropical line of plants into Home Depot, they needed to differentiate the logo from the one sold at Lowes, "Shades of Summer". The client asked to maintain the keyword of "summer" for continuity.
We provided three options, which each tapped into the feeling that these vibrant, tropical plants can create a splash of paradise at home for your own oasis.
Previous Logo
COSTA FARMS
RETAIL SIGNAGE
Costa farms developed a new collection of low-maintenance, durable plants. The following artwork was designed as retail signage to attract consumers during major gifting occasions.
COSTA FARMS
PILEA LINE BRANDING
Costa farms launched a new line of Pilea plants with the objective to target older millennials. Version A takes the line into a modern, yet family-oriented approach for the new families looking to curate their ideal home. Version B targets the artistic city-dweller building an urban jungle in their apartment space.
