E&J BRANDY

SOCIAL MEDIA

11/16-Present 

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Since 1975, E&J Brandy has been among the most popular American brandies - known for its affordable price point, smooth taste and strong presence in hip hop culture during the '90s. But with 40+ years under its belt, the brand's identity was in need of a refresh. For the past three years, we've worked to create relevance within its target audience and grow its engaged fanbase by creating relatable content, collaborating with notable partners and giving love to the community through personal responses and surprise and delights.
Our fanbase became so engaged we were able to develop an entire platform for E&J's most loyal users.