E&J BRANDY

LIMITED EDITION SPICE LAUNCH

October 2020

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To build excitement for the limited edition holiday release, E&J Spiced, we worked with a partner who knows a thing or two about spicing things up—Spice Adams, a former NFL player turned internet comedian. I crafted copy for point-of-sale, briefed Spice on an engaging video series, and crafted a website that hosted a consumer giveaway featuring gear inspired by his famous internet "characters." Within two months of launch, we earned a collective 16.2MM impressions between Spice Adams and E&J Brandy's social media channels, as well as 1.3MM engagements and 150K entries.