JULIA REED
 Brand Copywriter

We set out to create a holiday program that would attract the attention of New Amsterdam Vodka's millennial audience during the holiday season. Using a key learning that this target thrived off of competition, we challenged fans to sign up for alerts and play our timed trivia game. The first fans to answer the questions correctly for each of our four games won, resulting in a total of 500K+ game engagements and an average of 9:30+ minutes spent on the game.