JULIA REED
Brand Copywriter
NEW AMSTERDAM VODKA
NHL PARTNERSHIP POS
2019-2020
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In year two of New Amsterdam Vodka's partnership, we developed programming to create more fan engagement with NHL gear and ticket competitions. Additionally, I sought to use language popular in the hockey community such as "celly" and "pre-game rituals."
NEW AMSTERDAM VODKA
NHL PARTNERSHIP POS
2018-2019
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In 2018, New Amsterdam Vodka secured a premium partnership with the NHL to become the Official Vodka of the NHL. As part of this partnership, we were tasked with creating NHL equity art that could live in any store or stadium, along with local NHL team creative. The challenge? The communication needed to not only bring in specific team elements , but to also naturally work in New Amsterdam Vodka's slogan, Pour Your Soul Out.
NEW AMSTERDAM VODKA
NHL EVENT SERIES
2018-2020
In addition to year-long team creative, we developed event creative for the Winter Classic and Stadium Series to be used in-store, on digital and in the stadium.