RumHaven came to us looking to relaunch its entire social identity. To do this, I developed the brand tone and three content pillars to help guide our social strategy each month. As we created content for each pillar, we constantly learned which pieces of content were performing best and where we should optimizing. Now in 2019, just 6 months in the brand has earned 21 million+ impressions, 600K+ engagements and 18K+ link clicks. Our strong voice and social presence has helped establish a loyal brand following.