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JULIA REED
Brand Copywriter
Scrubs & Beyond
Social Strategy
8/18-12/18
For healthcare professionals, scrubs are more than a uniform; they’re a form of self-expression. We set out to grow brand affinity, and ultimately sales, by creating and executing a social media strategy which celebrated the individuals who wear them. This involved completing a competitive analysis, developing a brand tone, and creating brand pillars for a 90 day test and learn campaign.
SAMPLE CONTENT
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